- Optimize your Google my business profile
Google My Business (GMB) is an essential tool for any local business and to get the most out of it, from Tagtica, we recommend:
Complete all information: Be sure to include your name, address, phone number, business hours, and a clear description of your services.
Select the right categories for your business and add attributes that highlight your features (for example, "wheelchair accessible").
Keep your profile active with posts about offers, events or news. This not only attracts customers, but also improves your visibility.
- Encourage and manage reviews
Reviews are a key factor in local positioning, but you're sure to have this part clear, right? If you haven't read our latest posts yet, we recommend you go to the following link now: _________ (link to post importance of reviews)
- Local SEO on your website
Optimizing your website is essential for local SEO:
You'll want to include relevant keywords related to your location in your content, titles, and meta descriptions. For example, "florist in [your city]."
If you have multiple locations, consider creating specific pages for each one, optimized with local information.
Implement structured data (Schema Markup) to help search engines better understand your business information.
- Create relevant local content
Content is key to attracting your local audience:
Blog about local topics: Post articles related to events, news or curiosities in your area. This not only attracts traffic, but also improves your local authority.
Local collaborations: Work with other local businesses to create joint content, such as guides or promotions. This can help increase your reach and visibility.
- Presence on social networks
Share local content: Post about events, promotions, and news from your community. This will attract local customers and encourage engagement.
Geolocation: Use geotags in your posts to increase visibility among users searching for businesses in your area.
- Monitor and adjust your strategy
Local SEO is a continuous process:
Use tools like Google Analytics and Google Search Console to monitor your site's traffic and performance and make regular adjustments, reviewing and adjusting your strategy based on collected data and local market trends.
If you carry out these measures, we assure you that the results will not take long to appear and it will all be worth it.